Monday, 21 April 2008

VIDEO & PROMO



 
FUNNY FOOD
video video
This is an idea I had to help kids enjoy healthy eating, by turning it into a funny and creative activity.
The realization and animation is (home)made by myself with the collaboration of Fabio Santomauro.
We spent about one week for the shooting of each video and it was a real intense work, but enjoyed it a lot!
This two videos were a call to action on Boomerang channel: with this promos we asked kids to turn into creative cooks and send us images through a dedicated web site http://www.boomerangtv.it/funnyfood (which I also designed)
of their funny dishes. The initiative had a big response by kids and with the best photos posted by kids online we made new promos, that looked like this below.
video


Funny Food is on air on channel Boomerang.
It's an animation project (entirely made in Stop Motion)
which promotes healthy food as a new funny thing,
especially for kids who really do not like to eat veggies!
the idea and the animation are by: me and Fabio Santomauro.
find out more at http://www.boomerangtv.it/funnyfood?intcmp=Homepage+Hero

Below some shots from the backstage of FUNNY FOOD.



ORA PARLO IO


This is a new project ON AIR on Boing, which gives Kids the chance to say what they think about many different issues to everyone by going on TV!
I have done the design, I have worked as author and director for the content of the program.
I had to interview the kids and edit all the material for the on air.
If you want to know more about it check the website: www.boingtv.it
there is also a brand NEW iphone APP of ORA PARLO IO, check it out! you can download it for free!
Or watch them by clicking on the link below!
http://www.youtube.com/user/OraParloIOpillole/feed?feature=context



LE NAZIONI NEL PALLONE
video
video
video
these are some of the 32 videos I wrote and directed for the world soccer cup 2010.
the concept was to give kids funny and educational news about the nations taking part to the competition. Because the World Cup is not only about soccer and sport, but it's about different nations and culture gathering together.
It was created for Cartoon Network, but it was so appreciated that SKY decided to show it in cross promo over many other channels.
It was also the WINNER of a Guirland d'Honneur at FICTS FESTIVAL 2010: Sport Movies.

these are some screen shots from the other videos:






FORMAT FOR CN (2006)

this is a package i designed to introduce sales and promotions ads on channel.

TEEN ANGELS DESIGN PROMO





here some new designs in progress for the relaunch of Teen Angel series.

TEEN ANGELS PROMO (WEB CTA)
video video video
These are 3 videos I designed and directed to promote Teen Angels website.
I did the shooting in studios of the actors of the show and then edit all the materials to create different promos and idents for the promotion on Cartoon Network.

TEEN ANGELS LAUNCH PROMO
video video video
I worked for this very popular TV series for kids: Teen Angles (Casi Angeles the original name)
I designed and directed the videos and print campaign for the Italian launch.

video
Me directing the actors during a studio shooting!

GEORGIE PROMO
video
video
Georgie was a very well known cartoon in Italy around 90s and its "theme song" really became a hit and everyone would remember it. The cartoon is now back on TV and I wanted to promote it by showing it has already conquered a whole generation. The video shoots are all home-made and the budget this time was none, but I was pleased to discover that after this promo nowadays kids are singing along the show and love it!

video

APE MAYA

storyboard

screenshots from video

This was my favourite cartoon as a kid and i got to make the promo of it for italian TV. It was all after effects animation, with footage images shown in the matte. The show is called APE MAYA in Italy, i recommend you to watch it!


MY SPY FAMILY STORYBOARD


this was a video for a new show lauched by cartoon network about a russian spy married to an english spy.
that's why i decided to play with the matrioska and the cup of tea elements turning into a hairblow dryer, the only weapon used in the show by the main character.
cut off and flash animation.


PINK PANTHER
video
This is an idea I had to promote Pink Panther show on Boomerang, by involving kids with a funny game. They had to watch Boomerang to be able to play, every week on the website, they could win original toys of the Pink Panther. It was very successful so that this idea and ident was also adopted by Turner France, and we also made a winter version of it, which you can view on the link below.
http://www.boomerangtv.it/la-pantera-freddolosa?intcmp=Homepage+Hero

BOYBOING (Boing continuity)


BOYBOING is a character I created to promote one of our channels: Boing.
He is a little boy, actually a graffiti, who has been animated by the red ball, his companion, that is also boing logo.
He has been the testimonial of Boing for a couple of years and was also promoting Boing in cross promotion on Mediaset channels.
video video video
As you can see the shootings are live action and the animation is in 3D with a big post production and compositing work.

BOING CHARACTERS

one of Boing's character, I worked for the character design and the stories.
3D animation


SALES & PROMOTION PROJECTS
Below you can see some examples of S&P I directed for different clients
who decided to invest on Tuner Channels.

BUONDì MOTTA

video
this was a spot i worked for. (the first proposal one was chosen.)
the client was a very big italian snack company Buondi Motta
and it was promoting Shrek's gadgets in the pack.
low budget, but big success!

NINTENDO

Nintendo was another client I worked for to promote the new Mario Bros video Game for WII,
the idea was a mix of images with the voice of a young dj kid explaining the game.

SHAUN THE SHEEP DVD
video
Shaun The Sheep is a very funny show produced by Aardman. I had to design and direct this commercial for the launch of the new dvd. Again, the budget was very small, but a big satisfaction with the result!

BEN 10 DVD
video
Kids love to watch their favorite shows and hero's fights over and over again. And what a better way with the DVD that puts together all the episodes of their super BEN 10?!
Simple ideas always win, especially for the promotion of the new kids favorite show!

GENERATOR REX VIDEOGAME
video
when one of our best shows turns into a videogame,
someone has to say it out loud! even with a low budget commercial...
anything is possible!

LORAX TRAILER MOVIE
video
video

For the launch of the new Movie The Lorax I had to do two trailer cuts of the film, presented by Cartoon Network and Boomerang.


MAMMA CHE FESTA
video
This is a video i directed which invites kids to make a little present for their moms
in the special occasion of Mother's Day.
On air and on line kids could view 4 different videos in stop motion showing HOW TO make their unique present.

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